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Livestream No. 3: Annual Operating Planning with BrainAOP
On September 5th, 2020, BrainMark cooperated with the Entrepreneurship and Management Club to organize a seminar on the topic of Annual Operating Planning by BrainAOP method. The program was broadcast live at Fanpage BrainBOS® and Fanpage of Club of Entrepreneurs and Management. Speakers participating in the seminar included: Mr. Nguyen …
Livestream No.2: Building business culture with BrainBOS®
Following the success of the first livestream program – BrainBOS period 1, on September 3rd, 2020, BrainMark continues to organize the 2nd livestream – Term 1 with the topic: Building Corporate Culture with BrainBOS model. The program had the participation of speakers who are Mr. Nguyen Thanh Tan – Chairman …
A branding vision for leadership
Everyone understand that a brand is a big invisible possession of a business. However, the correct understanding and correct action in the process of building, protecting and developing the brand requires every business, especially the brand owner need to have the right mind-set about the brand. In the past time, …
Brand extension: Interesting old story!
A business which has a brand that lives well in the mind of customers often has the intention to expand brand by launching a new brand or trying to join in a new field. Brand extension isn’t a new concept anymore to businesses; howerver considering this concept in practical business, …
How to implement a brand with limited budget?
Responding to the readers of the Saigon Entrepreneur Magazine, Mr. David Tan Nguyen – Chairman of BrainGroup, Chief Strategy Officer of BrainMark shared lots of things about the way how to make a brand with a limited budget of the business. In the current difficult period, in order to save …
Rare business survives, growing during the Covid period
[Cafebiz] – With terrible devastation, Covid-19 has caused numerous Vietnamese businesses to not die and have ‘serious injuries’, businesses with 5,000 to 7,000 workers also have to close. According to Mr. Nguyen Thanh Tan – BrainMark’s Chief Strategy Officer, only businesses with a sustainable business model – with a domestic …
