1/ Work experience
Over 25 years in marketing, marketing research, consulting, sales and professional training.
The International BrainGroup – BrainBOS (Business Operating System) Model Professional Implementer in Vietnam.
2/ Positions
– Visiting Lecturer on Marketing Management, Marketing Research, Management Skills, Business English, British-American Culture…
– Victor Wood Furniture: Marketing & Sales Manager (July 2019)
– OCB (Orient Commercial Bank): Head of Sales Support at Sales & Distribution Center;
– Community Bank Division (COM-B) (Mar – July 2019)
– Consumer Link Vietnam: Managing Director (2010 to Feb 2019)
– Maxus / Group M / WPP Vietnam: Associate Director Business Development (2009-2010)
– Cimigo Vietnam: Associate Account Director (2007 – 2009)
– Uni-Solutions Vietnam: Associate Operations Director (2006 – 2007)
– ACNielsen Vietnam: Operations Development & National Fieldwork Manager (2001 – 2006)
– Metro Cash & Carry Vietnam: Management Trainee (2001)
– Storm-Eye Creative Communication: Research Manager (2000 – 2001)
– SRG Vietnam & ACNielsen Vietnam: Field Supervisor, Team Manager cum Training Officer (1993 – 2000).
3/ Professions
– Consumer and Business Research.
– Qualitative, Quantitative, Retail & Media Research.
4/ Expertise
Fast Moving Consumer Goods (FMCGs): Personal care, Household care, Foods & Beverages…, Cigarettes, Healthcare, Medical, Pharmaceutical, Education, Banking & Financial services, Electronics, Household Appliances, Cosmetics, Automobile, Motorbike, Lubricants, Transportation, Telecommunication, Retail, Construction, Paint, Real Estate, Agriculture, Sanitary, Wood furniture…
5/ Qualifications
– Navigational Engineer (graduated from Vietnam Maritime University, 1997)
– Master degree in Marketing, Sales and Services from University Paris 1 – Pantheon – Sorbonne (IAE Paris Sorbonne and ESCP Europe join program in partnership with the University of Economics Ho Chi Minh City (UEH), intake 2007 – 2009).
– Visiting lecturer on Marketing Plan focus hours for MBA courses at French-Vietnamese Center for Management Education (CFVG-HCMC), UEH in 5 consecutive years since 2014, to sharing knowledge and experience, this also helped narrow the gap between the university education and the marketing research industry in Vietnam.
– Visiting lecturer on Marketing Research for APM (Applied Professional Marketing) courses at BMG (Business Management Group) Business Training, in HCMC since 2016, and at Ton Duc Thang University since 2019.
– Visiting lecturer on Business English, Marketing Management, Management Skills, American-British Culture for senior students at Nguyen Tat Thanh University in HCMC, Vietnam, since June 2019. Visiting lecturer on Marketing Management, Market Research & Analysis for CEO, CCO learners at the Top Olympia Business School, since September 2019.
6/ Key clients
Unilever, P&G, BAT, Coca-Cola, Pepsi, Nestle, Kao’s, VBL, Roche, Sanofi, Cargill, Masan Consumer, Acecook, Honda, Suzuki, Wrigley, GSK, Shell, HSBC, Visa, Akzo Nobel, Samsung, Kinh Do, Betrimex, MillwardBrown Vietnam, Singapore, HongKong, Synovate Vietnam, Nielsen Vietnam, GfK Vietnam, 2CV USA, Gyproc Saint-Gobain, Merap Group, Parkway Cancer Centre Singapore, Asia Insight Singapore, IMS Health, GroupM, Mediacom Singapore, MCV Media, Vinaphone, ATS (Avenue To Success) Educational Consultant, BrainMark Consultant & Training…
